Max Colson: Tales

Photojournalism MA student at the LCC

YouTube and new types of music video

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There was (and still is) the radio single, but now there is the long-form online music video. No longer do directors and artists need to adhere to MTV guidelines.

It’s great to see that the effect that online media is having on established forms of expression. I am particularly impressed with the way that YouTube is allowing the music video to evolve because of new watching occasions. This new 10 minute music/film by the much lauded NY rapper Pharaohe Monch is a great example of why independent artists no longer have to do things by the book anymore.

I’m sure the music industry is watching hard at fantastic bits of work like this. Successful experiments like the below stand by themselves:

I would also recommend watching Romain Gavras’s video for MIA’s song Born Free as another example of this new type of music video, although that said the content is not something that I’m in favour of at all: it’s pretty cynical, particularly in its use of violence.

<p><a href=”http://vimeo.com/11219730″>M.I.A, Born Free</a> from <a href=”http://vimeo.com/user3148077″>ROMAIN-GAVRAS</a&gt; on <a href=”http://vimeo.com”>Vimeo</a&gt;.</p>

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Written by Max Colson

March 21, 2011 at 3:32 pm

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