Ken dumps Barbie and Barbie gets locked up (Greenpeace’s latest protest video)

Greenpeace have produced a YouTube video of their latest protest activity against the toy maker Mattel. In this video we find that *horror of horrors!* Ken has dumped Barbie because he is not happy that the packaging of her toys is made of paper culled from deforestation. In the subsequent PR stunt outside the Mattel HQ Barbie is eventually jailed by the Police for protesting against Ken’s claims and explains that:

“I’m Barbie, as long as I look good who cares about some tigers in some distant rainforest…”

I may be just a humble stills photographer but I take stuff like this as inspiration. This may have a nice big marketing budget behind it which has helped it become the PR stunt that it is, but at its core its just about sitting down and thinking simply about what you want to communicate, how you want to communicate it, the best location to communicate it, and pre-empting what you think the real-world effects of your activity will be and working with them (the person who knew that the Police could be manipulated to create the real-world arrest of Barbie is very, very on the ball.)

Really, really slick. And more importantly, completely sharable.

*I say thankyou to Benedict Pringle who writes the very readable and succinct Political Advertising blog for bringing this to my attention.

Advertisements

What if you and your viewers could refocus your images after you had taken them?

The Lytro camera – allows you and your viewers to refocus your images in real-time after you’ve taken them. Here’s a vid that explains the concept:

More information on this, including pictures you can refocus for yourselves, on Mashable.

If it’s a hoax let’s just put it in the Sci-Fi section –  it’s still a v cool idea with some interesting implications for photographers and their supposed authority over the meaning of their photographs…

Marketing the revolution in Egypt

The last frame from a video produced by Vodafone's advertising agency after the Egyptian revolution

I’ve been reading a few posts from various sites, which have been dealing with the response of advertisers (as in companies like Coca Cola, Pepsi etc etc) to the Egyptian revolution. I’d thought I’d summarise the bare bones of the articles.

Here’s the Wall Street Journal’s article from a few days ago on this:

“Since thousands of protesters ousted former President Hosni Mubarak in a nearly three-week revolt, the enthusiasm for revolution has been redirected and repackaged for television ads, billboards and jingles selling products including hair gel, soft drinks and candy…

Ad spending in Egypt actually increased to about $329 million in May from $310 million in February, according to data from Ipsos, a global advertising and marketing research firm.”

The most interesting of these is a controversial video (which actually looks like it was intended to be a submission to an advertising awards show – it’s got engagement stats and everything) that was produced by the advertising agency JWT, for its client Vodafone. This strongly suggests by quoting specific tweets from Twitter & YouTube* that Vodafone  played a role in the revolutionary solidarity at the time.

*user comments quoted are:

“Vodafone inspired us before the revolution by their power to you ad. it was touching and inspiring when they said “it’s everyone’s power” “[sic]

“The new Vodafone Egypt campaign is amazing inspiring a generation to change their country” [sic] – most importantly this the endframe of the whole video

Here is the video which has now been taken down from YouTube because of a ‘copyright claim’. It is still available on Daily Motion however:

Both JWT and Vodafone have since distanced themselves from the video and Vodafone has done so at the most length, which can be seen in the following statement which was published on the Brand Republic website:

“Vodafone Egypt denies responsibility for the video that circulated on social media channels including highlights of a Vodafone commercial. Hatem Dowidar, CEO of Vodafone Egypt, confirmed that the company does not have any connection to this video and had no prior knowledge of its production or posting on the Internet. He added that Vodafone Egypt is part of a global Company that has strict policies refraining associating the Brand name with any political or religious affairs of any country in which it operates.

“Dowidar further clarified that this video was produced by JWT company for its internal use and not for public display, and he added that Vodafone has never used this video and is not responsible for its messages or claims.”

Additionally both Coca Cola and Pepsi have also produced much less arrogant videos in the revolution’s aftermath which celebrate people power using some easily recognisable visual metaphors:

Coca Cola

Pepsi

Obviously these latter two adverts are interesting in a completely different way to the Vodafone video.  These well-produced adverts are good examples of how the visuals can be used in quite an evasive fashion; whilst these images endorse the idea of change they actually visualise little else apart from the generics of people power. But considering no one can really predict with any certainty where Egypt is going politically this is nothing but good old business sense I guess.

Sources:

Wall Street Journal

Brand Republic

Fast Company

The Battle of Waterloo, its re-enactment, and some images of it

As mentioned in my previous post I went to a re-enactment of the Battle of Waterloo on the weekend. Here are some of the other images. Rather bizarrely (and annoyingly) the aesthetic and the idea that I had for some of the project run closely parallel to the work of another photographer who has only just been unearthed to me. Not ideal at all. I need to go back to the drawing board and re-arrange my thoughts perhaps…

(yep I realise that there is some dust on my sensor too – haven’t had a chance to cleanse the images yet!)

Some deserters

Napoleon's cavalry charge the English

Skirmish in the forest

Senior officer from Napoleon's army

Peering into the dark

Role-playing

I just got back from a trip to Belgium where I was part of the re-enactment of the the Battle of Waterloo.

Although I was out on the battlefield with the men I was also living in an 1815 style military camp with the rest of the Allied forces trying to learn the ways of the 1815 military, light fires, follow orders, and hold muskets. Serious thanks to the brilliant 94th Old Scotch Brigade for allowing me to be embedded whilst they were part of the 1000 man re-enactment. Unfortunately I didn’t get to fire any weapons but we’ll have to save that for next time.

More to come but I thought I’d give you my self portrait of me being the action hero first. I have my mean face on and everything:

Self-portrait with musket and 1815 English military 'red coat' uniform

Scarface School Play

Oh god people are so weird. Why oh why oh why

Day out in Rochester for the Dickens Festival

I went to Rochester a couple of weeks back to take in the glories of the Dickens festival. I find it exotic enough just getting out of London period but one thing’s for sure – when half of any town town have dressed up in Victorian costumes for a three day weekend it’s got to be a pretty amazing place.

I was only able to make it for a one day unfortunately but I still had a laugh.

An old couple and a pigeon

Rochester cathedral

The end of a Punch and Judy show

Child playing by a castle ruin

Some Dickens fans in front of a parked van

Fantasy armoury (with skull)

Men, waiting

Boy dressed in Victorian costume

Bill Sikes (from Oliver Twist) lookalike