Max Colson: Tales

Photojournalism MA student at the LCC

‘Riotous’ adverts

with 3 comments

Adverts aimed at younger demographics which have been taken down or postponed because they feature images of protest/youth disturbances (although they are still live on YouTube):

Levi’s latest commercial from their ‘Go Forth’ campaign

Channel 4 Summer Season

Advertisements

3 Responses

Subscribe to comments with RSS.

  1. That Levis Ad is brillant. Such a shame they have banned it. I can see why. It’s because the powers that be are scared. Scared of change, scared of the youth, the youth that symbolize change, change that is inevitable.
    I’m a bit fired up after watching Michael Moore’s: Capitalism: A Love Story lat night.

    Simon Bates

    August 13, 2011 at 12:38 pm

  2. Ah! It hasn’t been banned Levi’s have just ‘temporarily postponed’ it, which is more interesting I think!

    It’s in Levi’s interest to withdraw it anyway as next to the actual riots their advert is seen as what it is; the appropriation of the protest vernacular for no other reason than to sell a few ‘counter culture’ jeans. Here’s Levis’ spokesperson talking about the belief system behind the advert in the Guardian earlier this week:

    “”While ‘Go Forth’ is about embodying the energy and events of our time, it is not about any specific movement or political theme; rather, it’s about optimism, positive action and a pioneering spirit.” (for the whole article check out – http://www.guardian.co.uk/media/2011/aug/11/levis-riot-ad-uk-violence)

    I love the advert as well by the way. I love all of the Levi’s Go Forth campaign and how they use America’s artistic heritage; it’s really interesting. They use Bukowski in this advert I believe, but they’ve also used Walt Whitman and have even appropriated Walker Evans’ FSA documentary style for photographing some of their clothing ads. I’m going to definitely write a post about the campaign at some point.

    Max Colson

    August 13, 2011 at 2:37 pm

  3. anti-capitalist revolution…brought to you by levi’s? oh dear.
    great film though, and the channel 4 video: excellent. thanks for posting these.
    viva la revolucion!

    uta beyer

    August 14, 2011 at 10:59 am


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: