Max Colson: Tales

Photojournalism MA student at the LCC

Posts Tagged ‘toys

Ken dumps Barbie and Barbie gets locked up (Greenpeace’s latest protest video)

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Greenpeace have produced a YouTube video of their latest protest activity against the toy maker Mattel. In this video we find that *horror of horrors!* Ken has dumped Barbie because he is not happy that the packaging of her toys is made of paper culled from deforestation. In the subsequent PR stunt outside the Mattel HQ Barbie is eventually jailed by the Police for protesting against Ken’s claims and explains that:

“I’m Barbie, as long as I look good who cares about some tigers in some distant rainforest…”

I may be just a humble stills photographer but I take stuff like this as inspiration. This may have a nice big marketing budget behind it which has helped it become the PR stunt that it is, but at its core its just about sitting down and thinking simply about what you want to communicate, how you want to communicate it, the best location to communicate it, and pre-empting what you think the real-world effects of your activity will be and working with them (the person who knew that the Police could be manipulated to create the real-world arrest of Barbie is very, very on the ball.)

Really, really slick. And more importantly, completely sharable.

*I say thankyou to Benedict Pringle who writes the very readable and succinct Political Advertising blog for bringing this to my attention.

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